Purpose of this music video:
The purpose of this music video is to further promote their album ‘Native’ that has been released on the 22nd march to get mor high income of their music and also to promote them selves to increase their popularity around the world which they did as they got 23,256,223 views in 4 months where as the audio version only reach 10,096,472 which is still a descent number.
Style of the music video:
The style of the video has a mixture of performance and narrative in it because the band is performing (under the basement) playing their instruments and there is another story going on about christian people worshiping as the video cuts a long.
The music video for Counting Stars doesn’t have a strong relationship between the visuals and the lyrics. This is because the visuals focuses more on the band itself to highly promote the band name and looks/appearances to attract the audience which increases their fans unlike Katy perry friday night music video when there’s a strong relation ship between the text and video (but both of them are effective in their own way). How ever the combination of the music and the video does suit well together the way the sound plays aggressive and energetic that the video expresses it by doing a lot of cut scenes every 3.23 – 4.32 sec so the video makes it exciting.
The music video was filmed on May 10, 2013, in New Orleans, Louisiana, and premiered on May 31, 2013. The video features the band performing the song in a gloomy basement surrounded by hanging light bulbs — which is interspersed with scenes of several people in a Christian revival service. At the end of the video, one of the people in the service falls through the floor, coming through the ceiling of the room the band is performing in. The video also shows clips of an alligator crawling through the basement.
Convention of the music video:
They have included a lot of depth of field effects especially on the people praising in church that the camera only focus a certain pixel on the video that the rest of the pixel becomes blurred. This is to make the people emotions show much clearer and more understandable to the audience. The people on this video has a really strong body language and facial expression that need to be seen.
The lighting they have used for the artist performing under the basement are low-key because the color look darkish and has an element of looking ‘retro’ meaning there’s no much color available in it where as the church scene has a lot of light available that it looks brighter and have much contrast.
Also they have included long shots, close up shot and mid shot. This is to create emphasis on the artist, location and emotions. As they are the stars of the music video they have used a lot of close up shots to sell their faces to the public to be well-known. And if it’s a long shot it helps them move around the scene showing a lot of movements for example when they play their guitars.
They have used slow motion as well which exaggerate the video a bit more.Between the first couple of minutes of the start and end of the video the time of the cuts are really different between them.
unknown (wikipedia). (2013). OneRepublic. Available: http://en.wikipedia.org/wiki/OneRepublic. Last accessed 2013
Bloodworth, A. (2013). This week’s singles chart – featuring Katy Perry’s Roar and OneRepublic’s Counting Stars. Available: http://metro.co.uk/2013/09/19/this-weeks-singles-chart-featuring-katy-perrys-roar-and-onerepublics-counting-stars-4029621/. Last accessed 30.09.13.